Jaguar's Indian revival choked on China slump

The slowdown in JLR (Jaguar and Land Rover) most important market ie China has badly hit sales of JLR auto brands. Since Tata took over JLR from Ford in 2008, its journey has been good with it Range Rover Evoque becoming a runaway hit and accounting for major part of Tata Motors earning in 1st half of decade. Now the China’s slowdown has hit sales of JLR and also UK decision to vote to break away from EU has further impacted its sales. Quality problems have also been a major reason for JLR falling sales. As per a J.D. Power survey of 31 brands in June 2018, Jaguar and Land Rover is at the bottom two slots. Jaguar had 148 problems per 100 vehicles and Land Rover racked up a dizzying 160. Shipments have collapsed in China, plunging 35 % in the 9 months to Dec. 31. The company is eliminating 4,500 jobs, or about 10 % of its global workforce and plans to write down its JLR investment by $3.9 billion. Tata Motors, posted a record loss of 270 billion rupees ($3.8 billion) in the Dec quarter, the biggest for an Indian company and its share fell by 60%.

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