90% of car purchases in India are digitally driven

Digital media is playing an increasingly important role in determining purchase decisions of car buyers as per a study by Google Kantar TNS. The study also revealed that as consumer behaviour has been evolving, the number of visits to brick-and-mortar dealerships have dropped. The study tracked consumers’ car research and purchase journey and found that video, search and brand/dealer websites are the key digital touch points that play a crucial role in influencing a car-buyer’s decision.

Key Findings: 90% Proportion of car buyers researching online for their purchase in 2018, up from 74% in 2016 67% of new car buyers research all the information within 2 months, from start to final purchase 20% of buyers decide within 2 weeks 80% usage of online video in the buying decision in 2018, up from 43% in 2016 7% instances of buyers switching brands in 2018, down from 11% in 2016 60% buyers searched for dealerships online 37% users look for promotional offers 41% users looked for maintenance programs

#autojobs4u #automotivejobs #India #carsales #GooglekantarTNS

Comments

Tesla plans to enter India this year or next

Tesla have chief officer tweeted that he would love to be in India this year or max by next year. Same Musk 10 months back had blamed restrictive policy of India for delaying carmaker’s entry into world’s 4th largest automobile market. The Narendra Modi-led government has been wooing Tesla to set up a factory but Musk has held back citing challenging government regulations as hurdles and in the past had sought temporary waiver on import penalties and other restrictions until a local facility is built. After 4 years planning Tesla started its first car manufacturing unit outside US in China at a cost of $5 billion. India has a paltry 6,000 passenger EV on its roads, compared with China’s 1.35 million. Though India is a promising market for EV maker but it lags behind China and is plagued by minimal government support for cleaner technology and paucity of charging stations. To read more articles about TESLA visit: https://www.a...

Microdots technology to make car almost theft proof

To counter car thefts, Indian govt has decided to adopt microdots technology which is widely used in several counties including South Africa and the US. The vehicles stolen go untraced since auto-lifters take out the engines & other valuable parts before destroying the vehicles. Microdots is a technology in which thousands of micro dots are sprayed over the body of vehicle. These small laser-etched dots contain nano-size (0.5 mm) particles that carry information like unique number and vehicle identification number. These dots can be seen by using UV light and since the dots are sprayed throughout the vehicle body, it becomes easy to trace the vehicle as even a small part of the dismantled car can be used to trace the stolen vehicle. The government plans to roll out the technology as an optional system initially and the price of this feature is likely to be around Rs 1,000. The car, truck or bus would require at least 10,000 microdots, while at least 5,000 such dots would be neede...

EVs to get Rs.50,000 rebate

The Indian govt is planning to incentivise purchase of electric vehicle by bringing them into the ambit of priority sector lending and lowering of interest rates on loans to make purchase of EVs affordable which would result in rebate of Rs.50,000. As per SIAM high cost (2 to 2.5 times of conventional vehicles) is the biggest factor for slow penetration of EVs. The other bigger challenge is range per charge (EVs have 1/4 that of a conventional vehicle). In FY18, 56000 EVs were sold which was up from 2500 in FY17. Out of this electric 2-wheelers dominated with 54,800 units, up from 23000 units in FY17. Area of concern is electric four wheelers which witnessed a drop from 2000 units at FY17 to 1200 units in FY18. The govt of India is aiming at taking share of EVs to 15% in next 5 years from the current share which is negligible. The major challenge in EV adoption is the charging infrastructure facilities and to address that govt has already issued notifications to facilitate domesti...

Search This Blog